Holding costs
Finance, rates and insurance keep running from completion until settlement.
Edwards Projects
The right buyer for your build — before it hits the market
As buyers agents, we match serious, qualified buyers with your build while it's still under construction — through a private, pre-market campaign. No cost to you. Our fee is paid by the buyer we represent.
$0Cost to the builder
Pre-marketBefore it's listed
Buyer-paidOur fee is paid by the buyer
Gold CoastLuxury builds
Building on Spec?
Every month a finished home sits unsold costs you
Worried about who'll buy it — and when? We bring the right buyer to you, months before completion.
Marketing Spend
A public campaign at completion means advertising costs you carry, with no guarantee of the right buyer.
Uncertainty
Building on spec means carrying the anxiety of whether — and when — the right buyer appears.
The wrong buyers
Open listings attract tyre-kickers. Luxury homes need a small number of serious, qualified buyers.
How it works
An exclusive window that runs alongside your build
We launch while you're still building. Serious buyers register for pre-market access and preview the home privately. When the right buyer is found, the home never needs to go to market.
Exclusive pre-market buyer window
- 01
Project review
We walk the site, review plans and finishes, and agree positioning and price with you.
- 02
Campaign launch
Renders, a dedicated project page and targeted digital ads go live while construction continues.
- 03
Private access
We qualify every registered buyer, then invite them to private previews of the site or renders.
- 04
The right buyer
We present an offer on behalf of our buyer — contracts signed before the home hits the market.
Luxury homes don't need thousands of enquiries — they need the right buyer. We target high-net-worth buyers online, qualify every one, and represent them through the purchase.
The campaign
A digital strategy built to find the right buyer
Targeted digital ads
Meta and Google campaigns aimed at high-net-worth buyers by location, income and intent.
Dedicated project page
A private page for each build, with renders, specifications and an early-access register.
Our buyer network
Direct access to our database of serious buyers, including interstate and high-profile clients.
Buyer qualification
Every buyer screened for budget, finance and timing before they ever reach you.
Private previews
Hosted site tours and render walkthroughs for registered buyers only.
Progress reporting
Regular updates on reach, registrations and buyer interest.
Terms
No cost. No risk. No lock-in.
We act for the buyer and the buyer pays our fee — you never receive an invoice from us. You keep full control of price and terms, and if the right buyer isn't found, you're free to take the home to market however you choose.
| Edwards Projects | Wait until completion | |
|---|---|---|
| Cost to the builder | $0 | Marketing, holding costs & agent fees |
| When buyers are found | During construction | After completion |
| Lock-in contract | None | Campaign commitments |
| Holding costs | Minimised | Accrue while listed |
| Buyer quality | Pre-qualified, private | Open to all |
FAQ
Common questions
Are you a selling agent?
No. We represent buyers, and Edwards Projects simply gives our buyers early, exclusive access to your build.
What does it cost the builder?
Nothing. The buyer pays our fee. There is no cost, no risk and no lock-in for the builder.
What if the right buyer isn't found?
You've lost nothing. You're free to take the home to market however you choose at completion.
Do I give up control of price or terms?
No. You set the price and approve every contract. We only introduce qualified, serious buyers.
At what stage should we start?
The earlier the better — ideally from slab or frame. That gives the exclusive window the most time to work.
Builder enquiry
Have a build underway?
Tell us about the project. We'll come back within two business days on whether it suits a pre-market campaign. No obligation, no pressure.